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Tuesday, February 8, 2011

Magda Hutagalung: We Integrate Villas and Hotel, 'High-End' in Seminyak

The Residences at W-Seminyak Bali is a combination hotel and luxury villas Seminyak in an area of 7 acres. Building this kind also is the first in Seminyak.

Here there are 79 villas with open spaces that appear in different colors and designs. Of the 79 units, 65 villas with one bedroom, 10 two-bedroom Villa, and 4 three-bedroom villa.

These luxurious villas built by the developer PT Dua Cahaya Anugrah. Having sold and bought investors, the villas will be operated by W Hotels Group which is a brand of Starwood Hotels & Resorts Worldwide.

The hotel has 158 rooms with 24-hour spa facilities, multilevel swimming pool which can be enjoyed while basking under the warm sun Seminyak, and beaches in the area of the hotel.

Hotel and villa guests also can take advantage of the library, business center and conference rooms ultramodern.

"I am proud to bring this product to Bali. Its location in Seminyak and very strategic. The hotel will operate a leading brand, the W Hotels. So, do not be surprised if one day you stay here, in the villa next to you is Julia Roberts, "said Magda Hutagalung, PT Dua Cahaya Anugrah developer who built The Residences at W-Seminyak Bali.

The Residences at W Seminyak designed by the best architects in Asia, Chan Soo Kian. Hong Kong's interior by ABC. The Restaurant F & B designed by Adpole Singapore.

The first buyer of this villa is Millie Stephanie Lukito, owner of Indonesia Tatler Group. "I bought these two villas, each one bedroom. I like the atmosphere at this villa. Spa was only open 24 hours and we can check in at the room, "says Stephanie.

General Manager of W Hotels Craig Seaward stressed about the service provided to guests. "Whatever You Want, Whenever You Want, We Will do. So if you need a helicopter, we will provide it, "said Craig.

The Residences at W Seminyak Bali will be operational November 2010. This is the first resort hotel managed by W Hotels in Asia.

Here is an interview of Robert Adhi Ksp Kompas.com with Magda Hutagalung, owner of PT Dua Cahaya Anugrah (DCA), the developer who built The Residences at W Bali, Saturday (22/05/2010) night in OnFive, Hotel Grand Hyatt Jakarta.

Born in Medan, April 20, 1962, Magda Hutagalung never educated Bussiness Administration at Pacific State University in California, United States, 1984. Irwan Oetama wife have two sons who are already 20 years in business property. Her latest project, The Residences at W Bali, is the most prestigious projects.

You build The Residences at W Bali - Seminyak a high-end. How can you hold W Hotels?
Ten years ago, in 2000, I see the W brand in New York City, United States. I was impressed at this W hotel brand. Then I dreamed that one day I could have a hotel with brand W. So, in my heart, I hope to realize my dream.

So how you can finally realize your dream?
I believe in life's journey is a blessing from God. In this project, created employment for 1,000 people during construction and 500 people at the hotel is operating. I believe God entrusts it all to me.

Previously I have 2.8 acres of land when offered to the W Hotels. But then there is no answer, until finally happened Bali bombing I and II. After that, the property industry and tourism in Bali was drowned, although land prices remain high.

In 2005-2006, I purchased 7 acres of land in Seminyak, and sell the 2.8 hectares of land before that. When offered to the W Hotels, they are happy with the location in Seminyak this. They do not like a quiet location such as Ubud or Nusa Dua.

W Hotels at locations prefer the hustle, and it is known as the location of Seminyak sunset and have a young spirit.

Problem of The Residences at W Seminyak Bali, you are looking for high-end market?
I was active in the property business since 20 years ago. Incidentally my husband (Irwan Oetama) was also pleased with this world.

Residences Daksa I built as many as 29 units in an area of 3,000 square meters. I also build Adityawarman Tower office building.

I was beginning to play in the high-end and prime locations, such as single houses in Jalan Sriwijaya, Tirtayasa, Sanjaya, UB, everything in the area of Kebayoran Baru, South Jakarta.

Then, W Hotels before deciding to bid manage the villas and hotels in Seminyak is my first check who the developer. In addition, we are accustomed to high-end market.

How much investment do you put in for high-end property projects in Seminyak this?
To build The Residences at W Bali Seminyak, investments reached 200 million U.S. dollars. Funds we get from a bank loan.

In this project, you build a villa and sell them to investors, then operate the villas that. So far, how many units sold?
True, there are 79 villas are built and offered to the buyer or investor. Of the 79 villas this. 65 one-bedroom villas, 10 villas with two bedrooms, and 4 three-bedroom villa. They cost between U.S. $ 1.2 million and 3.6 million U.S. dollars per unit.

Until May 22, already 60 percent sold. The buyer 80 percent are Indonesian. The remaining 20 percent foreigners.

After this, we will hold a roadshow in Singapore, Beijing, Shanghai, and Hong Kong, to promote this product.

Besides the villa, there is room hotel managed by W Hotels. What is the price of the villa rental and hotel?
This villa rental between U.S. $ 600 and 5,000 U.S. dollars per night, while the hotel lease between 450 U.S. dollars and 10,000 U.S. dollars.

After the project in Bali, there are plans to develop other property projects?
The development of world tourism in Indonesia is relatively rapid. Our company had plans to build in areas such as in Sumatra, among others in Padang, and also in eastern Indonesia, precisely in the Moluccas.

I have not decided which brand will manage the hotel and our villa in Sumatra and eastern Indonesia. But Starwoods also had a four-star hotels such as Four Points.

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